To survive in this market of courses and degrees, a supplier will have to package “the product” to fit in the traditional ways any product must fit, student-consumer lives. Competitive community dynamics will emerge—whose course lets you interact with the most useful, entertaining, and compatible, socially skilled and nice, community. The learning community may emerge as the ultimate competitive advantage to any course, not the “materials”. We will end up selling powerful communities against each other. Who can assemble, year in and year out such communities will win such competitions if that is the way this goes.
